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Target Fixation

Racing Strategy

Target Fixation is a phenomenon where a driver or rider focuses so intently on an object or hazard that they unconsciously steer toward it, often causing a collision with the very thing they're trying to avoid.

This common issue affects racers of all experience levels, especially in high-pressure situations. When a driver spots a barrier, crashed vehicle, or obstacle on the track, their natural instinct is to stare at it. However, the body tends to follow where the eyes are looking, causing the vehicle to drift in that direction.

To overcome target fixation, motorsport coaches teach the mantra "look where you want to go, not at what you're trying to avoid." By consciously directing your gaze toward your intended path rather than the hazard, you significantly improve your chances of successful navigation around obstacles.


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